Campaigns

A campaign is a unit of work for a client over a period of time. It holds the deliverables, the aggregated statistics, and the results you share with the brand.

The campaign list

Campaigns → All Campaigns shows every campaign you can see, with columns for Name, Client, Publisher, Category, Created By and Created. Search by name, or filter by category and client.

My Campaigns narrows this to campaigns you created. Requests holds deliverable requests raised against your campaigns.

Creating a campaign

Field	Notes
Client	The brand this campaign is for. The client must already exist — see Clients
Salespersons	The colleagues responsible for the campaign
Publisher	The creator whose content this campaign will track
Category	Groups campaigns for filtering and reporting
Campaign Name	Shown in lists, on the client’s page and in reports
Objective	What the campaign is meant to achieve — free text, shown on the campaign page
Lock campaign with a password	Requires a password before the campaign’s shared report can be opened — see Sharing a campaign

Click Create Campaign.

Create the client first

A campaign must be assigned to a client at creation. If the brand does not exist yet, add it under Clients before starting here.

The campaign page

The page opens with the campaign’s identity and a summary:

• Objectives and Category as entered when it was created.
• Deliverables — a count per platform and type, for example 1 × Facebook Video, 1 × Instagram Reel, 1 × TikTok Video/Post.
• Campaign Results — the headline verdict and its description.
• Campaign Summary — aggregate figures across the campaign.

The toolbar

A row of icon buttons sits above the campaign. From left to right they let you go back to the campaign list, add a deliverable, edit the campaign, refresh its metrics, produce a PDF, and share the campaign.

Requests

The Requests panel with its Manage button is where deliverable requests against this campaign are handled.

Performance

Below the summary, every deliverable is listed with Reach, Views, Engagements and Impressions, followed by per-platform detail panels — Facebook, Instagram, YouTube and TikTok each report the metrics their own API exposes, so the panels differ by platform.

Each deliverable carries two controls:

• Edit — change the deliverable’s details.
• Refresh Metrics — fetch that deliverable’s numbers again rather than waiting for the next scheduled crawl. Max plan only — on Free and Pro this control is not shown.

Numbers are as of the last crawl

A campaign’s figures come from scheduled crawls, not from a live call when you open the page. A deliverable added moments ago will show nothing yet. See Understanding your data.

Sharing a campaign

The campaign page is where you produce something to send a brand. Its toolbar offers a PDF of the campaign and a share action.

A shared campaign is reachable at a link of the form:

https://<your-insightsrn-domain>/report/<unique id>

The recipient needs no InsightsRN account. They see a read-only report, not the app.

A share link is public by default

Anyone holding the URL can open the report. Treat the link itself as the secret.

If that is not acceptable, tick Lock campaign with a password when creating the campaign. The recipient must then enter that password before the report opens — and send the password by a different route than the link.

A shared report shows the same crawled figures as the campaign page, as of the last successful crawl. If something looks stale, refresh the metrics before sending the link.

Related

• Deliverables — adding content to a campaign
• Clients
• Understanding your data