Deliverables
A deliverable is one piece of published content: one platform, one publisher, one campaign. It is the core object of InsightsRN — every figure the platform reports is an aggregate of deliverables.
Adding a deliverable
Section titled “Adding a deliverable”Deliverables are added from inside a campaign. Open the campaign and use the add deliverable button in the toolbar above it.
| Field | Required | Notes |
|---|---|---|
| Publisher | ✅ | Who published the content. Only publishers in your company are listed |
| Name | ✅ | How this deliverable appears in the campaign’s lists and tables |
| Deliverable Type | ✅ | The platform and format — this decides the rest of the form |
| Category | — | Optional grouping |
The type decides the fields
Section titled “The type decides the fields”Below those four is a Deliverable Details section which starts empty:
Select a deliverable type to configure details — fields will appear based on your selection.
That is the most important thing to understand about this form. Each platform’s API exposes a different set of metrics and needs different identifying information, so the fields you must fill in only appear once you have chosen the type. A Facebook Video asks for different details than an Instagram Story or a TikTok.
The full list of types is in Supported platforms and deliverable types.
Click Create Deliverable to save, or Cancel to discard.
After you add one
Section titled “After you add one”The deliverable joins the campaign immediately, but with no metrics. Numbers appear after the first successful crawl — not straight away.
On the Max plan you can force an early fetch with Refresh Metrics next to the deliverable on the campaign page. On Free and Pro that control is not available and metrics arrive on the automatic schedule — see Understanding your data.
Seeing a campaign’s deliverables
Section titled “Seeing a campaign’s deliverables”
The campaign page lists every deliverable with Reach, Views, Engagements and Impressions.
The deliverable card
Section titled “The deliverable card”Scroll further down the campaign and each deliverable gets its own card, showing everything InsightsRN collected for that one piece of content.
A card has three parts:
| Part | What it shows |
|---|---|
| Header | The platform and deliverable type — for example Facebook Photo — with the deliverable’s own name below |
| Metric tiles | The figures this platform reports. Tiles differ by type: a Photo shows Photo Views, a Video shows Video Views and Video Plays |
| Post preview | The published post itself, rendered from the platform, so you can confirm you are looking at the right content |
Facebook and Instagram cards also carry a reaction breakdown — each reaction type counted On Post and On Shares separately, alongside comments and shares.
A publisher’s own page breaks their deliverables down by platform with counts and shares — see Publishers.
If a deliverable never gains metrics
Section titled “If a deliverable never gains metrics”Work through these in order:
- Is the publisher connected? A greyed-out platform icon on the publisher list means that account is not connected, so nothing on it can be crawled.
- Is the identifying detail correct? A wrong URL or post identifier will not match anything.
- Does the content still exist and is it still public?
- Has a crawl run yet? On the Max plan, try Refresh Metrics before assuming something is broken.
More detail: Understanding your data.
Related
Section titled “Related”- Campaigns — where deliverables live
- Supported platforms and deliverable types
- Publishers